Ireland Check with Google to use user data in ads

science and technology

A report by the Daily Mail website revealed that the Office of the Data Protection Commissioner in Ireland DPC Is conducting extensive investigations with Google about its advertising policy.

The first investigation was conducted with the US company yesterday, about its handling of personal data for the purpose of advertising. The Irish Data Protection Commissioner said that the investigation was the result of a number of applications filed against the company. Last year, Brave complained that Google was one of many digital advertising companies , Which does not take the protection of user data seriously.

He argued Brave That when someone visits a website, their personal data, including what they do online to tens or hundreds of companies without their knowledge, is sent to sell the targeted ads.

And he said DPC "A legal investigation was initiated under Article 110 of the Data Protection Act 2018 regarding Google Ireland's processing of personal data in the context of online advertising exchange," the statement said.

He explained that the investigation will determine whether the processing of personal data carried out at each stage of advertising transactions is in line with the General Regulation for the Protection of European Data Act, introduced a year ago.

This will include consideration of the legal basis for processing, the principles of transparency and data reduction, as well as Google's storage and preservation practices.

The regulator said earlier this month that it had conducted 51 large-scale investigations, including 17 investigations involving large technology companies, including Twitter AndLinkedIn AndApple Facebook and its subsidiaries Watts AG and Instagram.

Under the EU General Data Protection Regulation, regulators have the power to impose fines for violations of up to 4 percent of the company's global revenue or 20 million euros.

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