Launch of the fifth phase of the campaign "You are stronger than drugs" with the participation of Mohammed Salah .. Photos
The fifth phase of the "You Are Stronger than Drugs" campaign was launched by the international star Mohamed Salah and the Liverpool Club of England, in the presence of a large number of football players, public figures, senior media personalities and writers.
The Egyptian Anti-Drug and Drug Abuse Control Fund said that the Egyptian state is fully aware of the value and prestige of its citizens and therefore invests in raising awareness among its children on many important issues, especially those affecting their safety and security. This campaign since April 2016 was then Mohamed Salah playing in the Italian league and began with us the campaign of voluntary participation in the campaign as an ambassador of the Fund to combat addiction for a march of more than three years.
During this period, we have been able to present a campaign to be considered by international experts and experts as a model in drug demand reduction campaigns for several reasons. The selection of international star Mohamed Salah was based on a scientific approach. A tribal study was conducted on the most influential personality of Egyptian youth In early 2015, Captain Mohammed Salah was the most influential sports personality on the youth side, and one of the 100 most influential figures in the world according to Time magazine.
The "Anti-Drugs" campaign has achieved a great deal of interaction at different levels, whether local or international. At the local level, more than 70 million people interacted with the social media. At the international level, International organizations as a model for anti-drug campaigns and described by the Ministry of Public Security in China as an inspiring campaign to combat addiction and its translation into Chinese language, praised by the international media and devoted paragraphs to shed light on them in addition to the return of the campaign on the ground where The number of callers to the hotline has increased by more than 400%. The campaign has helped many addicts to seek treatment and benefited from our addiction treatment services over the past three years (300,000 patients) Is now concentrated after it was only 12 in 2014.
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