How Egypt promoted tourism "from 50 years" .. The first guide to the tourist issued in 1969 .. Printed in four languages and was sold outside the country by 75 piasters .. Promoted the path of the Holy Family and concerts "Jazz" on the Nile and golf and equestrian competitions
Fifty years ago, there was no place for the Internet, no social networking sites and its pioneers, and while the country was suffering from the repercussions of the 1967 setback and the brave Egyptian army was building its forces and the stadiums, tourism did not stop to Egypt and did not discourage the exceptional circumstances from opening its doors to its fans. Thinking of marketing plans was in its most recent era to attract more tourists.
The history dates back to 1969, when the Ministry of Tourism was headed by Ambassador Mohamed Awad Al-Qouni. The ministry first supervised the issuance of the first "tourist guide" in four languages: Arabic, English, French, German and each language in a separate edition, to be sold in other countries according to their language. The tourist sees Egypt with the eyes of its people before seeing it with its eyes.
"Guide to the tourist" included the folds of the pages of the 200 detailed information about the most important Egyptian tourist destinations, and all the services and information that may be needed by the tourist, to be in his hands without trouble or fatigue, and said the guide in the introduction, "Because there is much to know the reader about Egypt has been put This guide, which is an attempt to open the appetite of the reader to develop information about the history of ancient Egypt, and to give him also all possible information to know before reaching the land of Egypt "
Introduction A very hearty meal has been offered about Egypt and its landmarks started in Cairo, the 1,000-year-old city that always opens its arms to meet you. It is said to be the fifth night-time capital, according to the report by the American Social Research Institute.
The guide promised visitors to Egypt to spend moments with history and mythology Yuryha every inch in the land of Egypt, from the story of Akhenaten the first prophet of human knowledge, even the most famous love story known history of Graham Cleopatra and Antonio.
The guide, which was issued 50 years ago, promoted the journey of the Holy Family and said in its preface, "You will know from the ruins the story of the escape of the Holy Family, the Virgin Mary and her son Christ, together with Joseph the carpenter." He also put the great national projects as a tourist destination as a kind of promotion and pride in the achievements of the times. The greatness of modern Egyptian human in the miracle of the twentieth century high dam, and will also see the temples of Abu Simbel, which moved sixty meters above the mountain to escape the waters of the High Dam "
It also included the promotion of various tourist patterns, including cultural and Aswan Queen of Mashati, leisure tourism through the nights on the Nile and jazz concerts, beach tourism in the Red Sea, and sports tourism where the guide promoted the sports matches held on the land of Egypt, including golf, tennis, horseback riding, And diving.
As soon as you start browsing the guide, you will find information on the climate during the months of the year, the clothes you take with you, the entry and customs procedures, the health procedures you had to take then, the Egyptian currency and its remittances, and post offices with their addresses,
From the guide, you can see how Egypt was fifty years ago. It was the main nightlife between the theaters and nightclubs of the oriental dance lovers, the Nile casinos and the cinemas. The sports clubs were the most prominent in the morning and dominated cultural promotion in terms of museums and cultural sites.
At this time, Egypt was full of different colors and trays of food. Whatever your nationality, you will find the food that will be offered to you. The guide will list the various tourist restaurants in Egypt that offer oriental, European and Chinese dishes.
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