Visa launches the 2016 African Nations Cup

Economy and stock exchange

Visa International, a specialist in payment technology and official sponsor of the 2016 African Nations Championship, will launch a program to accompany the players in the upcoming tournament events hosted by Egypt. This will allow 47 children and children aged 6-10 to participate in the program across Egypt's various governorates such as Cairo Alexandria, Ismailia, Assiut and Qena Visa In collaboration with the Ministry of Youth and Sports and UNICEF.

47 boys and girls from Egypt have the opportunity to accompany a player and lead a group of the world's best players as they land on the pitch. The children are chosen through 3 main axes, headed by the choice of 36 participants from football courses organized by the Ministry of Youth and Sports in youth centers throughout Egypt, Visa With the assistance and support of UNICEF, organized children's games on the Asmarat playgrounds to select seven more children from the most needy families in Upper Egypt for an opportunity and participation in the program. Visa "Dreams Without Borders" through social networking sites.

"Sport is one of the main ways to connect people from all over the world," said the Ministry of Youth and Sports, "where people who show only the passion and enthusiasm for the same thing come together." That's why, as Egypt hosts one of the world's biggest football championships, To participate in giving the opportunity to participate in this program to those we believe they deserve. "

Ahmed Jaber, General Manager of the company said Visa "It is a great honor to be one of the main sponsors of the third largest tournament on the planet, the 2016 African Nations Cup. Egyptians are one of the most active, ambitious and passionate people around the world. Visa We aim to highlight people's passion and unlimited enthusiasm. So we launch our campaign "Stories without borders with Visa"To highlight inspiring stories from the perspective of our young people to share with the world, we also want to take advantage of the love of football in Egypt and give our children a chance to be part of that wonderful tournament."

"The Asmarat neighborhood is a great initiative from the Ministry of Youth and Sports and a company," said Bruno Mays, UNICEF Representative in Egypt Visa"We are delighted that UNICEF supports the participation of children, especially from Upper Egypt, to get a chance to participate in this wonderful moment of football." We at UNICEF appreciate the fact that parents spend more time with their children and play with joy and happiness. Good game with each other. "These interactions contribute to the good growth of children and as a matter of utmost importance until every child reaches his full potential."

It is worth mentioning that the activities Visa The company will launch a campaign on social networking sites in cooperation with renowned sports program provider Saif Zaher and the famous radio broadcaster Khalid Alish to encourage their followers to help their children with videos of children talking about the story. Inspirational or like the top drives them to follow their dreams via Hashtaj # Share_discover_wiki_wiki #VisaUnstoppableStories The four most interactive videos will have the opportunity to participate in the Players' Accompanying Program.

The campaign aims to highlight inspirational stories that have no limits in Egypt, paving the way for our youth to benefit from them.

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