7 exclusive rights from the "CAF" to exploit the Championship of Nations for the promotion of tourism

Economy and stock exchange

The Ministry of Tourism, represented by the Egyptian General Authority for the Promotion of Tourism, signed a contract with the African Football Confederation [CAF] to be the official regional sponsor of the 2019 African Cup of Nations in light of Egypt hosting the tournament from 21 June to 19 July. The keenness of the Ministry of Tourism to exploit the major global events for the marketing of Egypt internationally.

The protocol grants the Ministry of Tourism a number of rights to be used in tourism promotion to Egypt:

1. The Ministry of Tourism is working to exploit the international sporting events to put the name of Egypt in the stadiums.

2. The Protocol grants the Ministry the right to use "videos" for players to visit tourist and archaeological sites on the various promotional platforms of the Ministry.

3. Exploiting the popularity and public love of football stars to spread their images in tourist destinations.

4. The Ministry will have the right to put the slogan "Egypt where it all begins" and the link of the TRA website on the CAF website "African Union".

5. The Protocol grants the Ministry the right to use the CAF logo on all its advertising media.

6. It was agreed to put the logo of the Commission in the press conferences of the matches and any events accompanying the championship.

7. The use of bulletin boards in the stadiums where the matches will be held as advertising platforms for the Authority, to display promotional materials for marketing to Egypt for a minute and a half in each run.

Ministry of Tourism