Views of YouTube videos jump in Ramadan .. Sports and Religion Top Watch

science and technology

Last week, Middle East residents reported spending an additional 58 million hours on Facebook during the month, said Ramez Shehata, managing director of Facebook for the Middle East and North Africa. "The consumption and time spent on our programs is already increasing."

But it is not only Facebook that benefits Muslims fasting in Ramadan, as Muslims also watch more videos YouTube Now more than any other time of the year, this makes Ramadan an important time of year for advertisers.

In general, Muslims remain awake at night during Ramadan and enjoy more leisure time, especially before "breakfast" and "suhoor". Many people also work shorter hours during the day, which makes it more time to spend in front of different platforms on the Internet.

On the basis of that spend a lot of advertising funds during the month of Ramadan, where Google launched The Lantern AwardTo celebrate the most creative advertising of the month, according to the site dailysabah.

Google does not report total watch time for the site YouTube During the month of Ramadan, but the US company says that in Egypt, Saudi Arabia and the United Arab Emirates, for example, sports video has jumped by 22% and video clips are increasing by 30% and traffic games, simulation games and video games are increasing by 10% 20% during the month.

People also spend 27% more time watching religious materials YouTube.

Joyce Baz, Google's head of communications in the Middle East and North Africa, said: "For us, it brings together YouTube People together, we see a lot of people want to see things together. "

Google's products, such as its search engine, "exist to simplify people's lives so that they can focus on things that matter to them like being with their loved ones and their family members," she said. Qibla Finder So that they can pray wherever they are.

Google says that the best searches during the first week of Ramadan this year were surprising in Egypt, Iraq and Saudi Arabia, with the highest results included a combination of " Game of ThronesPrayer times, Ramadan TV programs, movie schedules and English Premier League games.