Report: Facebook and Google control the advertising market in the United States

science and technology

The online advertising industry in the United States is expected to reach 160 billion US dollars by 2023 compared to 107 billion dollars last year, led by fast-growing categories such as mobile phones with Google and Facebook, the market research firm PwC revealed. Strongly dominate the market.

According to the TOI website, the two technical giants together accounted for about 60 percent of the US online advertising market in 2018, according to the report, up 3 percent from the previous year. Google's YouTube network dominates online video, while expanding Facebook has its own video product called Watch and adds ad options.

Both Google and Facebook are under surveillance by regulators in the United States in search of possible antitrust concerns, as well as technology giants Apple and Amazon.

CJ Panjah, a PwC director, said acquiring the market share was difficult because the platforms should contain new features and a degree of emerging technology. The advantages of telecommunications companies such as AT & T as compared to Google and Facebook would be that they would benefit from a network The fifth generation 5G, the next generation of wireless networks that are expected to achieve technology such as independent cars.

PwC said Amazon, the largest online retailer in the United States, had made more gains over the past year, although it also had its share in the number one market. Bangah said Amazon's product advertising was boosting its growth, Advertisers are able to reach consumers on a website where people are in a shopping mentality.