The Ministry of Tourism launches a propaganda campaign for Egypt in the Arab market

Economy and stock exchange

Within the framework of the promotion and activation axis of the structural reform program to develop the tourism sector, which includes adapting the marketing mechanisms to suit the nature of each market, the Ministry of Tourism represented by the Egyptian General Authority for Tourism Promotion launched a propaganda campaign for Egypt throughout Ramadan and summer in the Arab Gulf countries.

This comes under the strategy of the Ministry of Tourism to attract more Arab tourism to Egypt, where the Arab market represents about 30 percent of the volume of tourism traffic to Egypt.

The promotional campaign launched during the month of Ramadan includes large outdoor billboards in the United Arab Emirates and in Saudi Arabia,.

In addition to an electronic campaign targeting the public through video content and social networking platformsFacebook And You Tube And Google And Snapchat And Sabq AndAudience Programmatic network AndDailymotion In the Kingdom of Saudi Arabia, the United Arab Emirates and the State of Kuwait.

The campaign also included television ads of major Arab television channels through the programs and series Ramadan, which has the highest rate of watching the Arab citizen.

For his part, Eng. Ahmed Yousef, Chairman of the Egyptian General Authority for the Promotion of Tourism, pointed to the importance of Arab countries as the main market for incoming tourism to Egypt, stressing the importance of benefiting from the opportunity of gathering Arab families throughout the Arab world during the holy month of Ramadan. The diversity of products and different tourist styles in Egypt as they wrap around screens to watch Ramadan programs and series.

This campaign came with positive results and the first results were revealed, as highlighted by a newspaper Gulf New, Which is one of the most important UAE-language newspapers in the United Arab Emirates, pointing out that the tourism companies in the United Arab Emirates confirmed that Egypt came first in the list of destinations to which UAE tourists will go to spend the holiday of Eid al-Fitr, which will be a full week in the UAE for workers In the public sector, while the vacation of private sector workers will be three or four days, and travel agents pointed out that UAE nationals chose to spend their vacation in tourist destinations outside their country.

The newspaper pointed out in a report entitled "Disclosure of the most important tourist destinations to which the UAE tourists go," that the tourism companies have recorded an increase in the rate of bookings for UAE tourists to a number of countries in the Middle East,.

The newspaper added that Mamoun Hamdan, director of the Middle East, North Africa and India location We were informed The official website of the travel and tourism specialist, pointed out that the site recorded Egypt ranked first, followed by Saudi Arabia, India, Turkey, Jordan, Indonesia and Thailand, with regard to the most popular tourist destinations.

Tourism