New rules for electronic cigarette advertising are imposed on Facebook and Instagram

science and technology

The Federal Trade Commission and the US Food and Drug Administration issued a warning of electronic cigarettes or "vape"The companies that produce them and influence the social media to follow the rules of advertising that everyone else, where the ads of these products containing nicotine should contain warning signs, because nicotine is an addictive chemical.

Both the Federal Committee and the US Food and Drug Administration sent letters to four companies stating that the participants of social media outlets should include the same warnings and received a letter that they now had 15 days to review their marketing campaigns, including publications on social media, And conduct the necessary disclosures.

Andrew Smith, director of the Federal Trade Commission's Consumer Protection Office, said: "These messages are a reminder that companies that use influencers on social media to promote their products must follow all advertising advertising requirements. In addition, ads must disclose health or safety risks Physical in this case, and the fact that nicotine caused great addiction. "

This is not the first time that the Federal Trade Commission has issued warnings to social media stars. It has already been warned that paid publications should include terms such as advertising or sponsor,sp Or #partner not enough.

Earlier this year, the US Food and Drug Administration expressed concern that electronic cigarette companies, Crash efforts may be prevented to prevent their use by teenagers