18 criteria set by "Top Media" for dramas and advertisements .. Know them
The Supreme Council for Media Regulation has set a number of criteria for dramas and advertisements that are displayed on screens and broadcast on radio stations.
The "seventh day" monitors the most important standards are as follows:
– Commitment to the code of ethics .. and professional standards and public morals.
– Respect the mind of the viewer and concern for the values and ethics of the community and to provide works that contain fun and knowledge and cheerful and popular taste and show the citizens of beauty in society.
– The screens adhere to professional and ethical standards in the works offered, whether serials or advertisements.
– Do not resort to the obscene words and arguments and low dialogues and market distorting moral, moral and behavioral heritage on the grounds that this is the reality.
– Beyond the involvement of dramas with insults, vices and crude scenes, which deviate from the policy of dramatic construction and harm the Egyptian and Egyptian reality, especially since the Egyptian drama is witnessed by the Arab world and the whole world.
– No use of expressions and words that bear the viewer and the recipient of offensive remarks landing in the language of dialogue and serve him in any way.
– Refer to the people of experience and competence in each area in the event of the inclusion of religious and scientific or historical ideas and texts so that the drama becomes a source to devote knowledge errors.
– Stop glorifying crime by convincing imaginary heroes to embody the worst of the negative social phenomena that dramas contribute to their spread.
– These acts must be free of unjustified violence and incitement to hatred, discrimination and human degradation.
– Emphasize the positive image of women and distance from acts that distort its image and which carry sexual excitement, both speech and embodiment.
– Avoid scenes of smoking and drug abuse that induce temptations of young people, young people and adolescents to experience abuse, with the need for the commitment of the drama makers agreed upon on these phenomena in the document in 2015 with the participation of the World Health Organization and the Catholic Center and representatives of the representative and cinematic professions and the President of the Union of Trade Unions and a number of symbols Art and media to reduce smoking scenes.
– Stop ignoring and trampling the law by suggesting the possibility of achieving justice and addressing social injustice by means of muscular violence, conspiracy and weapons of all kinds, not by legal means.
– Stop addressing issues that devote superstition and religious extremism as a solution to worldly problems or as a means to confront the evils and thus the absence of rational and scientific thinking.
– Making room for dealing with issues related to the glorious and courageous role played by members of the military establishment and the police in the defense of the homeland.
– To make room for the historical and religious drama and the popular march of the national heroes in order to deepen the feelings of belonging and the development of national consciousness.
– To reduce the use of imported prefabricated molds (Turkish / Spanish / Indian, etc.) and to adapt the themes and form according to this template. These things are because they blur the Egyptian identity of works of art.
– Launching creative works that show the original creativity of young writers and directors.
The need to provide high-class works depicting different segments of society and add to the history of authentic Egyptian art, which reflects the issues of the homeland and the needs of society, and raise feelings and feelings and enlighten the minds.
. (tagsToTranslate) Higher Media Council (t) Dramatic (t) Makram Mohammed Ahmed (t) Higher Media (t) Drama Standards
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